Bionic - Universal Marketing Solutions

PROJECT TITLE: Bionic - Universal Marketing Solutions CLIENT / BRAND: Bionic RELATIONSHIP: Direct to client ROLE: Creative Direction, Concept Development, Scripting, Treatment Writing, Storyboarding, Art Direction, Producing, Production Management, Editing, Motion Graphics, 2D Animation, 3D Animation, Compositing, Sound Design, Delivery / Rollout ABOUT: Created directly for Bionic, this film was developed to explain the workings and value of its universal marketing solution in a clear, engaging way for consumer, investor and public audiences. I led the project end to end across concept development, scripting, treatment writing, storyboarding, creative direction, production, editing, motion graphics, animation, compositing and sound design, building a visual language that made a complex system easier to understand without losing its sophistication. Delivered across web, internal communications and presentations, the final piece helped strengthen brand positioning, support internal understanding and communicate the platform more clearly to prospective audiences.