Breakthrough Cancer Research

PROJECT TITLE: Breakthrough Cancer Research CLIENT / BRAND: Breakthrough Cancer Research RELATIONSHIP: Via agency, Legacy Communications ROLE: Creative Direction, Concept Development, Storyboarding, Art Direction, Producing, Production Management, Editing, Motion Graphics, 2D Animation, Sound Design, Delivery / Rollout ABOUT: Created for Breakthrough Cancer Research via Legacy Communications, this campaign was developed to raise awareness and communicate an important health message clearly across public and social channels. I led the creative development and post-production across concept, storyboarding, art direction, producing, editing, motion graphics, animation, sound design and final rollout, working with externally produced footage and within the sensitivities and compliance requirements of the healthcare space. The campaign was adapted into platform-specific assets for TikTok, Instagram Reels, YouTube, web, OOH, internal communications, presentations and paid social, helping deliver a consistent and accessible message across multiple touchpoints.