Cubic 3 - Ubiquitous Connectivity

Cubic

PROJECT TITLE: Cubic 3 - Ubiquitous Connectivity CLIENT / BRAND: Cubic 3 RELATIONSHIP: Direct to client, Cubic 3 ROLE: Creative Direction, Concept Development, Scripting, Treatment Writing, Storyboarding, Art Direction, Producing, Production Management, Editing, Motion Graphics, 2D Animation, 3D Animation, Compositing, Colour Grading, Sound Design, Delivery / Rollout ABOUT: Created directly for Cubic 3, this hero film was developed to explain the value of ubiquitous connectivity in a way that felt clear, accessible and commercially relevant for consumer and investor audiences. I led the project end to end across concept development, scripting, storyboarding, creative direction, production, editing, motion design and final rollout, translating a complex technical ecosystem into a streamlined, story-led narrative through a blend of live action and animation. Delivered across YouTube, web, internal communications and presentations, the work helped position the brand more clearly and communicate its benefits to prospective buyers.