Her - In Training with Vogue
PROJECT TITLE: Her - In Training with Vogue CLIENT / BRAND: Her RELATIONSHIP: Internal / in-house, Her ROLE: Creative Direction, Editing, Motion Graphics, 2D Animation, 3D Animation, Compositing, Colour Grading, Sound Design, Delivery / Rollout ABOUT: Created in-house for Her, this 12-week branded fitness series followed Vogue Williams working through workouts with personal trainers as part of the Spar Better Choices sponsorship. I led the creative post-production across editing, motion graphics, animation, compositing, colour grading, sound and final delivery, helping shape a polished, social-first series from externally shot footage and agency-led strategy. Delivered across Facebook, TikTok, Instagram Reels, YouTube and web, the series blended live action with motion-led overlays to create engaging, platform-specific content that supported strong rollout and audience engagement.