Life Style Sports - Wanderlust Tropical Tide

PROJECT TITLE: Life Style Sports - Women Studio - Tropical Tide CLIENT / BRAND: Nike / Life Style Sports RELATIONSHIP: Internal / in-house, Production partner Collective Dublin ROLE: Creative Direction, Concept Development, Scripting, Treatment Writing, Storyboarding, Art Direction, Shoot Direction, Filming, Producing, Production Management, Editing, Motion Graphics, 2D Animation, 3D Animation, Compositing, Colour Grading, Sound Design, Delivery / Rollout ABOUT: Created in-house for Life Style Sports in partnership with Nike, this campaign was developed to launch and drive engagement around the Women Studio Destination Leggings range through a clear, stylish and educational piece for consumers. I led the project end to end across creative direction, concept development, scripting, shoot direction, production, editing, motion design and rollout, blending live action and motion to deliver premium content across TikTok, Instagram Reels, YouTube, web, in-store, OOH and paid social. The campaign combined product storytelling with platform-specific cutdowns and contributed to a strong uplift in sales.