Whiskey Business

PROJECT TITLE: Whiskey Business - TV Show Titles CLIENT / BRAND: Virgin Media Television RELATIONSHIP: Internal / in-house ROLE: Creative Direction, Concept Development, Storyboarding, Art Direction, Shoot Direction, Filming, Production Management, Editing, Motion Graphics, 2D Animation, 3D Animation, Compositing, Colour Grading, Delivery / Rollout ABOUT: Created in-house for Virgin Media Television, this work centred on building complete visual identities for broadcast programming, from logo design and title sequences to supporting on-air graphics, motion assets and reusable programme elements. I translated the tone and personality of each show into a coherent visual language, combining typography, graphic design, live action, animation and compositing to create identities that could work consistently across a full broadcast package. The work also required a strong understanding of broadcast craft and technical delivery, ensuring every graphic was designed to perform clearly, reliably and consistently on air. The result was flexible motion design built not just as a title sequence, but as a practical visual system for the programme.