WORK.

PROJECT TITLE: Aer Lingus - Our Sustainability Journey CLIENT / BRAND: Aer Lingus RELATIONSHIP: Direct to client ROLE: Creative Direction, Concept Development, Scripting, Treatment Writing, Storyboarding, Art Direction, Shoot Direction, Producing, Production Management, Editing, Motion Graphics, 2D Animation, 3D Animation, Compositing, Colour Grading, Sound Design, Delivery / Rollout ABOUT: Created directly for Aer Lingus, this flagship sustainability film translated a complex, compliance-led brief into clear, audience-focused storytelling for passengers and public audiences. I led the project end to end across concept, scripting, creative direction, production, editing, motion design and rollout, blending live action and animation to deliver a campaign used across Aer Lingus’ long-haul network, as well as web, internal communications and presentation channels.

PROJECT TITLE: JOE - Guinness - The Club CLIENT / BRAND: Guinness / JOE RELATIONSHIP: Internal / in-house ROLE: Creative Direction, Concept Development, Scripting, Treatment Writing, Storyboarding, Art Direction, Shoot Direction, Editing, Motion Graphics, 2D Animation, 3D Animation, Compositing, Colour Grading, Sound Design, Delivery / Rollout ABOUT: Created in-house for JOE in partnership with Guinness, this campaign was developed to support the brand’s sponsorship activity through a premium, social-first piece for sports fans and wider public audiences. I led the project across concept development, scripting, storyboarding, creative direction, editing, motion design and final rollout, blending live action and motion under tight timelines, multiple stakeholder approvals and compliance constraints. Delivered across TikTok, Instagram Reels, YouTube, web, internal communications, presentations, broadcast and paid social, the final piece generated strong engagement and was later showcased at the Guinness Storehouse during the St Patrick’s celebrations.

PROJECT TITLE: ELFC – Going Further Together CLIENT / BRAND: ELFC RELATIONSHIP: Via agency, Total Digital ROLE: Creative Direction, Concept Development, Scripting, Treatment Writing, Storyboarding, Art Direction, Shoot Direction, Filming, Producing, Production Management, Editing, Motion Graphics, 2D Animation, 3D Animation, Compositing, Colour Grading, Sound Design, Delivery / Rollout ABOUT: Created for ELFC via Total Digital, this flagship brand film was developed to tell a clear, confident brand story for investor, recruitment and internal audiences. I led the project end to end across concept, scripting, creative direction, production management, editing, motion design and rollout, with Jetpack Jungle supporting filming. The final film blended live action and motion to simplify a complex, compliance-aware brief, with platform-specific cutdowns delivered across LinkedIn, YouTube, web, presentations and internal communications, and the project was later nominated for Best Use of Video at the Digital Media Awards Ireland.

PROJECT TITLE: Cubic 3 - Ubiquitous Connectivity CLIENT / BRAND: Cubic 3 RELATIONSHIP: Direct to client ROLE: Creative Direction, Concept Development, Scripting, Treatment Writing, Storyboarding, Art Direction, Producing, Production Management, Editing, Motion Graphics, 2D Animation, 3D Animation, Compositing, Colour Grading, Sound Design, Delivery / Rollout ABOUT: Created directly for Cubic 3, this hero film was developed to explain the value of ubiquitous connectivity in a way that felt clear, accessible and commercially relevant for consumer and investor audiences. I led the project end to end across concept development, scripting, storyboarding, creative direction, production, editing, motion design and final rollout, translating a complex technical ecosystem into a streamlined, story-led narrative through a blend of live action and animation. Delivered across YouTube, web, internal communications and presentations, the work helped position the brand more clearly and communicate its benefits to prospective buyers.

PROJECT TITLE: Nurse On Call App CLIENT / BRAND: Nurse On Call – Nursing Services and Recruitment RELATIONSHIP: Via agency, Total Digital ROLE: Creative Direction, Production Management, Editing, Motion Graphics, 2D Animation, 3D Animation, Compositing, Sound Design, Audio Production, Delivery / Rollout Created for Nurse On Call via Total Digital, this launch film was developed to explain the app clearly and drive user engagement through a more strategic, narrative-led walkthrough of the service. I led the project across creative direction, production management, editing, motion graphics, animation, compositing, sound and final rollout, helping translate a complex interface into a clear, engaging user journey within a compliance-aware category. Delivered across YouTube, web, App Store and internal communications, the final piece helped support product launch, app downloads and stronger audience understanding.

PROJECT TITLE: Neuropause CLIENT / BRAND: Neuropause RELATIONSHIP: Direct to client ROLE: Creative Direction, Concept Development, Scripting, Treatment Writing, Storyboarding, Art Direction, Producing, Production Management, Editing, Motion Graphics, 2D Animation, 3D Animation, Compositing, Sound Design, Delivery / Rollout ABOUT: Created directly for Neuropause, this film was developed to turn complex medical information into a clear, story-led narrative that explained the service, strengthened the brand and supported investor understanding. I led the project end to end across concept development, scripting, storyboarding, creative direction, production management, editing, motion design and final rollout, shaping a cohesive visual language within a compliance-aware healthcare space. Delivered across web, internal communications and presentations, the final piece helped communicate the wider potential and relevance of the brand to consumers, internal teams and investor audiences.

PROJECT TITLE: Madrí Excepcional CLIENT / BRAND: Madrí Excepcional RELATIONSHIP: Via agency, Legacy Communications ROLE: Art Direction, Editing, Motion Graphics, 2D Animation, 3D Animation, Compositing, Colour Grading, Delivery / Rollout ABOUT: Created for Madrí Excepcional via Legacy Communications, this series of omnichannel videos was developed to promote the brand’s event activity nationwide across multiple consumer touchpoints. I led the visual delivery across art direction, editing, motion graphics, animation, compositing, colour grading and final rollout, shaping fast-turnaround assets designed for TikTok, Instagram Reels, YouTube, web, in-store and paid social. The campaign combined platform-specific cutdowns with a premium visual finish to support event awareness, engagement and national rollout.

PROJECT TITLE: Heineken - The Unwasted Beer CLIENT / BRAND: Heineken RELATIONSHIP: Via agency, Publicis Dublin ROLE: Logo Design, Editing, Motion Graphics, 2D Animation, 3D Animation, Compositing ABOUT: Created for Heineken via Publicis Dublin, this social-first campaign brought a strong creative idea to life through a fast-turnaround blend of live action, motion and design. I led the work across logo design, editing, motion graphics, 2D animation, 3D animation and compositing, helping shape a polished multi-platform rollout for consumer and public audiences across YouTube, web, LinkedIn, internal communications and presentations. Awards won: Cannes Lions Silver x2 and Bronze x2; Eurobest Grand Prix, Gold and Bronze; D&AD Graphite Pencil; Clio Bronze; LIA Bronze; Campaign Ad Net Zero Winner (Drink). Additional recognition included ICAD Gold and Bronze, plus an Immortal Awards shortlist.

PROJECT TITLE: Dublin City Council CLIENT / BRAND: Dublin City Council RELATIONSHIP: Via agency, Collective Dublin Productions ROLE: Motion Graphics, 2D Animation, 3D Animation, Compositing ABOUT: Created for Dublin City Council via Collective Dublin Productions, this project was developed to communicate public-facing information through a clear, visually engaging film for broad audiences. I led the motion-led visual work across motion graphics, 2D animation, 3D animation and compositing, blending live action with animation to create a premium result within budget. Delivered across YouTube, web, internal communications, presentations and paid social, the final piece supported campaign rollout, audience engagement and public understanding.

PROJECT TITLE: Life Style Sports - Nike - Women Studio - Destination Leggings CLIENT / BRAND: Nike / Life Style Sports RELATIONSHIP: Internal / in-house ROLE: Creative Direction, Concept Development, Scripting, Treatment Writing, Storyboarding, Art Direction, Shoot Direction, Filming, Producing, Production Management, Editing, Motion Graphics, 2D Animation, 3D Animation, Compositing, Colour Grading, Sound Design, Delivery / Rollout ABOUT: Created in-house for Life Style Sports in partnership with Nike, this campaign was developed to launch and drive engagement around the Women Studio Destination Leggings range through a clear, stylish and educational piece for consumers. I led the project end to end across creative direction, concept development, scripting, shoot direction, production, editing, motion design and rollout, blending live action and motion to deliver premium content across TikTok, Instagram Reels, YouTube, web, in-store, OOH and paid social. The campaign combined product storytelling with platform-specific cutdowns and contributed to a strong uplift in sales.

PROJECT TITLE: CleaverCards CLIENT / BRAND: CleaverCards RELATIONSHIP: Via agency, Power House ROLE: Motion Graphics, 2D Animation, 3D Animation, Compositing, Delivery / Rollout ABOUT: Created for CleaverCards via Power House, this series of omnichannel adverts was developed to support the brand launch through clear, engaging content for consumer audiences. I led the motion-led post-production across motion graphics, 2D animation, 3D animation, compositing and rollout, blending live action with design-driven visuals to create a polished multi-format campaign across TikTok, Instagram Reels, YouTube, web, broadcast and paid social. The campaign helped position the brand at launch and delivered a strong, flexible asset set for rollout across multiple platforms.

PROJECT TITLE: STEM Inizio Advisory CLIENT / BRAND: STEM Inizio Advisory RELATIONSHIP: Direct to client ROLE: Creative Direction, Concept Development, Scripting, Treatment Writing, Storyboarding, Art Direction, Shoot Direction, Filming, Producing, Production Management, Editing, Motion Graphics, 2D Animation, 3D Animation, Compositing, Colour Grading, Sound Design, Delivery / Rollout ABOUT: Created directly for STEM Inizio Advisory, this film was developed to turn a highly complex internal system and service offer into a clear, engaging overview of the company’s point of difference, AI initiatives and market positioning. I led the project end to end across concept development, scripting, creative direction, production, editing, motion design and rollout, working within a compliance-aware environment and simplifying dense information for internal teams, investors and external stakeholders. Delivered across web, LinkedIn, internal communications and presentations, the final piece helped support internal adoption, strengthen brand positioning and communicate the business more clearly to the market.

Role: Creative Director / Motion Graphics / 2D Animation / 3D Animation / Compositing / Editing / Sound Design

Role: Creative Director / Motion Graphics / Compositing / Editing / Sound Design

Role: Creative Director / Motion Graphics / 2D Animation / Editing / Sound Design

Role: Creative Director / Motion Graphics / Animation / Compositing / Editing / Sound Design

Role: Creative Director / Motion Graphics / 3D Animation / Editing / Sound Design

Role: Creative Director / Motion Graphics / 2D Animation / Editing / Sound Design

PROJECT TITLE: The Irish Hospital Consultants Association - IHCA CLIENT / BRAND: Irish Hospital Consultants Association (IHCA) RELATIONSHIP: Via agency, PR360 ROLE: Creative Direction, Concept Development, Storyboarding, Art Direction, Producing, Production Management, Editing, Motion Graphics, 2D Animation, 3D Animation, Compositing, Colour Grading, Sound Design, Delivery / Rollout ABOUT: Created for the Irish Hospital Consultants Association (IHCA) via PR360, this two-minute awareness film was developed to highlight the pressures and challenges within Ireland’s healthcare system for public, internal and stakeholder audiences. I led the project across creative direction, concept development, storyboarding, production, editing, motion design and final rollout, translating complex information into clear, accessible visual storytelling within a sensitive, compliance-aware environment. Delivered across web, internal communications and presentations, the film helped support awareness, engagement and broader understanding of the issues facing the sector.

PROJECT TITLE: Cairn's Passive House CLIENT / BRAND: Cairn RELATIONSHIP: Via agency, The Tenth Man ROLE: Treatment Writing, Storyboarding, Art Direction, Production Management, Editing, Motion Graphics, 2D Animation, Compositing, Sound Design, Delivery / Rollout ABOUT: Created for Cairn via The Tenth Man, this animated explainer was developed to make the idea of passive homes clear, accessible and engaging for consumer audiences. I led the production from treatment and storyboard through to art direction, animation, editing, sound design and final rollout, translating complex technical information into simple, hand-drawn visual storytelling with a more organic and approachable feel. Delivered across TikTok, Instagram Reels, YouTube, web, internal communications, presentations and paid social, the project supported omnichannel rollout through platform-specific cutdowns and clear, consumer-friendly messaging.

Role: Creative Director / Motion Graphics / Animation / Compositing / Editing / Sound Design

Role: Creative Director / Motion Graphics / 3D Animation / Compositing / Editing / Sound Design

Role: Editing / Colour grading / Motion Graphics / Compositing / Sound Design

Role: Motion Graphics / Compositing

Role: Creative Director / Motion Graphics / 3D Animation / Compositing / Editing / Sound Design

Role: Creative Director / Motion Graphics / 2D Animation / 3D Animation / Compositing / Editing / Sound Design

Role: Creative Director / Motion Graphics / Animation / Editing / Sound Design

Role: Creative Director / Motion Graphics / Animation / Sound Design

PROJECT TITLE: Her - In Training with Vogue CLIENT / BRAND: Her RELATIONSHIP: Internal / in-house, Her ROLE: Creative Direction, Editing, Motion Graphics, 2D Animation, 3D Animation, Compositing, Colour Grading, Sound Design, Delivery / Rollout ABOUT: Created in-house for Her, this 12-week branded fitness series followed Vogue Williams working through workouts with personal trainers as part of the Spar Better Choices sponsorship. I led the creative post-production across editing, motion graphics, animation, compositing, colour grading, sound and final delivery, helping shape a polished, social-first series from externally shot footage and agency-led strategy. Delivered across Facebook, TikTok, Instagram Reels, YouTube and web, the series blended live action with motion-led overlays to create engaging, platform-specific content that supported strong rollout and audience engagement.

PROJECT TITLE: Life Style Sports - Trains Central - Christmas Campaign CLIENT / BRAND: Life Style Sports RELATIONSHIP: Internal / in-house Collaborative partnership, Thinkhouse ROLE: Creative Direction, Concept Development, Art Direction, Shoot Direction, Editing, Motion Graphics, Delivery / Rollout ABOUT: Created in-house for Life Style Sports, with Thinkhouse supporting production, this flagship Christmas campaign was developed to drive nationwide consumer engagement across the retailer’s peak trading period. I led the creative development, direction, editing and rollout, shaping a fast-turnaround campaign across TikTok, Instagram Reels, YouTube, web, in-store, OOH, internal communications, presentations, broadcast and paid social. The project involved multiple stakeholders, platform-specific cutdowns and premium creative delivery at pace, and contributed to Life Style Sports’ strongest Christmas trading period to date.