AIG - GAA Sponsorship Campaign

AIG / GAA

PROJECT TITLE: AIG - GAA Sponsorship Campaign CLIENT / BRAND: AIG RELATIONSHIP: Via agency, Future Proof Media ROLE: Creative Direction, Concept Development, Storyboarding, Art Direction, Production Management, Editing, Motion Graphics, 2D Animation, Delivery / Rollout ABOUT: Created for AIG via Future Proof Media, this campaign was developed to support the brand’s GAA sponsorship across social and digital platforms. A key creative challenge was working around the fact that the client did not hold rights to use RTÉ match footage, so I developed a motion-led solution that allowed the energy and recognisable visual language of GAA to feature without relying on restricted broadcast material. I led the project across concept development, storyboarding, art direction, editing, motion graphics and final rollout, combining live action and animation to deliver a clear, engaging campaign across TikTok, Instagram Reels, YouTube, web and paid social.