Cairn's Passive House

Cairn

PROJECT TITLE: Cairn's Passive House CLIENT / BRAND: Cairn RELATIONSHIP: Via agency, The Tenth Man ROLE: Treatment Writing, Storyboarding, Art Direction, Production Management, Editing, Motion Graphics, 2D Animation, Compositing, Sound Design, Delivery / Rollout ABOUT: Created for Cairn via The Tenth Man, this animated explainer was developed to make the idea of passive homes clear, accessible and engaging for consumer audiences. I led the production from treatment and storyboard through to art direction, animation, editing, sound design and final rollout, translating complex technical information into simple, hand-drawn visual storytelling with a more organic and approachable feel. Delivered across TikTok, Instagram Reels, YouTube, web, internal communications, presentations and paid social, the project supported omnichannel rollout through platform-specific cutdowns and clear, consumer-friendly messaging.