ComReg Connects - NGN Campaign

PROJECT TITLE: ComReg Connects - NGN Campaign CLIENT / BRAND: ComReg RELATIONSHIP: Via agency, PR360 ROLE: Creative Direction, Concept Development, Storyboarding, Art Direction, Producing, Production Management, Editing, Motion Graphics, 2D Animation, Sound Design, Delivery / Rollout ABOUT: Created for ComReg via PR360, this public information campaign was developed to explain changes to Ireland’s numbering system and raise awareness of NGN numbers, including what the changes meant for consumers and the associated call costs. I led the creative development and production across concept, storyboarding, art direction, producing, editing, motion graphics, animation, sound design and final rollout, translating detailed regulatory information into clear, accessible visual communication for a broad public audience. Delivered across TikTok, Instagram Reels, YouTube, web, OOH, broadcast, internal communications and paid social, the campaign helped support national awareness and understanding of the changes.