Guinness - Made Of More

Guinness

PROJECT TITLE: JOE - Guinness - Made Of More CLIENT / BRAND: Guinness / JOE RELATIONSHIP: Internal / in-house ROLE: Creative Direction, Concept Development, Scripting, Treatment Writing, Storyboarding, Art Direction, Shoot Direction, Editing, Motion Graphics, 2D Animation, 3D Animation, Compositing, Colour Grading, Sound Design, Delivery / Rollout ABOUT: Created in-house for JOE in partnership with Guinness, this campaign was developed to support the brand’s sponsorship activity through a premium, social-first piece for sports fans and wider public audiences. I led the project across concept development, scripting, storyboarding, creative direction, editing, motion design and final rollout, blending live action and motion under tight timelines, multiple stakeholder approvals and compliance constraints. Delivered across TikTok, Instagram Reels, YouTube, web, internal communications, presentations, broadcast and paid social, the final piece generated strong engagement and was later showcased at the Guinness Storehouse during the St Patrick’s celebrations.