Life Style Sports - Trains Central - Christmas Campaign

PROJECT TITLE: Life Style Sports - Trains Central - Christmas Campaign CLIENT / BRAND: Life Style Sports RELATIONSHIP: Internal / in-house; production partner, Thinkhouse ROLE: Creative Direction, Concept Development, Art Direction, Shoot Direction, Editing, Motion Graphics, Delivery / Rollout ABOUT: Created in-house for Life Style Sports, with Thinkhouse supporting production, this flagship Christmas campaign was developed to drive nationwide consumer engagement across the retailer’s peak trading period. I led the creative development, direction, editing and rollout, shaping a fast-turnaround campaign across TikTok, Instagram Reels, YouTube, web, in-store, OOH, internal communications, presentations, broadcast and paid social. The project involved multiple stakeholders, platform-specific cutdowns and premium creative delivery at pace, and contributed to Life Style Sports’ strongest Christmas trading period to date.