Digital Playmaker

PROJECT TITLE: Digital Playmaker CLIENT / BRAND: Digital Playmaker RELATIONSHIP: Direct to client ROLE: Creative Direction, Concept Development, Scripting, Treatment Writing, Storyboarding, Art Direction, Shoot Direction, Filming, Producing, Production Management, Editing, Motion Graphics, 2D Animation, 3D Animation, Compositing, Colour Grading, Sound Design, Delivery / Rollout ABOUT: Created directly for Digital Playmaker, this launch film was developed to introduce the brand, explain its offering and establish a strong visual identity for consumer, investor and public audiences. I led the project end to end across concept development, scripting, treatment writing, storyboarding, creative direction, filming, production, editing, motion graphics, animation, compositing, colour grading and sound design, shaping a polished hero film and supporting content within a tight turnaround and limited budget. Delivered across TikTok, Instagram Reels, YouTube, web, internal communications and presentations, the work helped support the launch and positioning of Digital Playmaker across multiple touchpoints.